Transform Your Company, and Yourself, in 3 Days.
Most CEOs Lead Without a System. We Fix That.
You’re the CEO, but no one ever taught you how to be one. CEO-S gives you the playbook every top-performing CEO needs to build predictability, alignment, and high-performance culture.
- Move from firefighting to focused execution.
- Gain tools to lead your business as an integrated system — not silos.
- Discover how to align vision, people, and performance.
- Learn directly from Joel Trammell and Sherif Sakr, founders and veteran CEOs.
Where Strategy Meets Serenity.
Just 30 minutes from Austin, the Texas CEO Ranch blends high-level learning with space to think, connect, and recharge.
- 150 secluded acres of Central Texas beauty
- State-of-the-art training facility designed for focus and connection
- Marriott-style suites, gourmet meals, and private amenities
- Outdoor recreation: hiking, biking, golf range, pickleball, fishing
- Evening gatherings with your CEO peers
Master the Five Responsibilities of the CEO.
Learn the proven framework that turns complexity into clarity — the same system Joel and Sherif have used to lead and scale nine-figure businesses.
Trusted by CEOs and Private Equity Firms
"It has proven to be an effective tool in driving a results-oriented culture, improving cross-functional visibility, and most importantly building trust and transparency across the organization. CEO-S gives us structure, focus, and a cadence that keeps us aligned on what matters most. If you're ready to commit and lead from the top, CEO-S will take you the rest of the way."
"Joel dives right into what is needed to have great management and leadership among your team and to make you and your company stand apart. This is the knowledge we've been needing to build great leaders-straight to the point, from people who have been in the seat."
What Joel and Sherif have assembled in CEO-S is remarkably salient to the modern CEO. What CEO-S offers in terms of unlocking potential within teams, CEO-S has the ability to unlock within the CEO position itself, which is perhaps even more critical.
The system is powerfully simple, and simply powerful. It's a toolkit that can benefit both the newly-minted and veteran leader.
"This course was utterly transformative for me. I left wanting to be better personally and professionally, and most importantly, I was equipped with a step-by-step proven process of how to do that."
"Working with Sherif has been transformative. His ability to challenge my thinking while offering practical solutions has been invaluable for my growth as a leader. I highly recommend his coaching to anyone looking to achieve clarity and make meaningful progress in their professional journey"
"As a nonprofit CEO, I found the Texas CEO Ranch training and CEO-S to be a game changer. The training was systematic and very helpful for CEOs. I strongly encourage any nonprofit CEO to attend the training."
"I have attended dozens of leadership development workshops and conferences and none of them have directly addressed leadership in a practical/ready-for-Monday-morning way like the CEO-S training. Organizations are typically slowed down by the whirlwind of their business, or struggle to discover truly effective processes for developing and managing teams-this three-day intensive not only addressed those dynamics but gave real handles that made it possible to envision success for our team."
"I highly recommend CEO-S to anyone who's a CEO. It really gives you a set of rails to hop on and roll, and the principles are valuable. Joel has distilled the content down in a way that's easily digestible and easy to employ."
"I 100% recommend CEO-S to anyone who is a CEO-or anyone who has to interact with a CEO at a significant level."
"I definitely recommend the CEO Masterclass. It's a very implementable, experience-driven, hands-on course that has obviously been tried andtested. It's not just theoretical, which I was very pleased with."
"What exceeded my expectations about the CEO Masterclass isn't just the leadership topics but also how to implement the concepts practically.I got a lot of things I can take back to make sure we're operating efficiently."
"On a scale of zero to ten, I would rate my experience at the CEO Masterclass as a ten."
This was a very important and impactful experience for myself as a CEO and for my executive team. It has been life-changing and is setting us up for much success.
I recommend these courses to all executive leadership looking to go to the next level!
I have spent 30 years operating, studying, and coaching businesses, and this is the first complete system I have seen for the CEO and executive team.
As a coach for young or first-time CEOs, I now have a tool for them to get the whole picture and a way to step incrementally into this role as they and their companies grow.
CEO-S is a ten out of ten. It exceeded my expectations and gave me practical tools that I can implement immediately into my business.
Apply Now to Secure Your Seat
Spaces are limited to ensure high-impact interactions. Step away, reset, and return ready to lead with clarity.